Here’s how to give a good gift, according to science

Research from psychology, behavior and decision-making reveals gift-giving tips and mistakes

gifts wrapped in holiday paper

Giving great holiday gifts is hard. But scientists have uncovered some helpful tips, such as having the courage to give something sentimental or forfeiting that “aha” moment when the present is unwrapped in favor of something that provides longer lasting joy.

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‘Tis the season of giving.